Fashion has a 20 year trend cycle. The styles that were once popular before will be popular again in a 20 yrs. But now with the internet and the growth of TikTok the trends cycles have become much smaller. As a fellow human being that takes part in fashion and watching the trend cycles I find this quite exhausting. I constantly find myself trying to find my own personal style within my wardrobe and trying to wrap my mind around what’s me and what isn’t me. But I’m also someone who is interested in trends and often gets sucked up into the trend cycle where I feel like I lose myself and I don’t know what my personal style is.
The fashion industry puts a lot of pressure on this because if you want to make it in fashion you have to have a personal style that no one has ever had before and your personal styles has so to be so cool and different for anyone in fashion to notice you. How can I create my own personal style when nothing is new anymore? I can’t create anything new if everything is constantly repeating itself. I can’t keep up with these micro-trends because by the time I do purchase the item it’s no longer in style and to be fairly honest with you I still really like some of the items that were considered micro-trends. I have this constant fight of wanting to stay ahead of the trend but actually loving some and a fear that that might make me basic in the fashion world. In my mind I think it doesn’t matter what people think because it’s my personal style and I can wear whatever I want but also I want to look as fashionable as possible.
Cheugy is a word I fight with because sometimes I love it and then I hate it. This anxiety created by wanting to be as fashionable as possible and not wanting to be cheugy has made me almost not enjoy fashion as I once did. ALMOST, because fashion is literally the love of my life, the way people look at Chris Evans is the way I look at clothes. But what I mean is I don’t actively enjoy going shopping as much as I did before and if I do everything I see is so bland and boring to me, nothing sparks a fire within me. This could be because I’m maturing in my life and I’m understanding things a bit differently now in terms of what I like and what I believe I should invest in. But also the impending fear of ‘am I spending too much’ and ‘how can I truly stop partaking in fast fashion when I have middle class income’.
Out of the men and women I’ve asked about this topic a lot of women say they get anxiety from the fashion industry because they find it hard to keep up with trends. Others say it’s hard to find their personal style as a lot of brands don’t cater to their size. Out of the men, many don’t get anxiety on the same level as women do or don’t get anxiety at all. Some say that the fashion industry has a lot of things to cater to their style now, or they only get anxiety when they can’t get the latest drop from their favorite brand. One actually said there are far more important things to be anxious about. The fact of the matter is, fashion should be an industry that’s fun and open to all types of styles and interpretations of trends. We shouldn’t be scared of being considered “cheugy” or even care what people have to say. We should have more brands that are size inclusive and have options for sustainable fashion.